May 31st, 2012

Hello my lovely, sweet peeps!

I have some major catching up to do on the blog as I’ve been preoccupied with so many amazing projects. I thought I’d share a little bit of what’s been going on behind-the-scenes at Sweets Indeed. Let me start by expressing my gratitude to all of you who have supported me on this ever changing journey. As you know, I have been asking for votes for this amazing opportunity described below.

Chase  through their Community Giving program and LivingSocial have launched Mission: Small Business. The title gives me goosebumps. Many of you are small business owners and entrepreneurs with brilliant ideas. You know the massive drive and desire that comes alongside and are aware of how difficult it can be sometimes as a small business owner. I personally feel like I have been sitting on a gold mine, waiting to share this sparkling mountain of gems with the world, yet it’s just out of reach. As a small business, I am self funded and lack the bulk investment money needed to expand. Mission: Small Business has given me hope! Chase and Living Social are awarding up to 12 individual small business grants of $250,000 to 12 different small businesses. WOW! For every person that votes, they add $5 to the grant pool and that’s where you come in!

Until June 25th, you can follow this link and log in using Facebook. Simply type in Sweets Indeed (we are located in Glendora, California) and click “vote“. It’s SO EASY!! We have to obtain a minimum of 250 votes in order for our application to be accepted. YOU make this possible. Many of you have already voted and shared our mission to your friends. I cannot even begin to express my gratitude. I see each and every one of you and am so, so appreciative. I feel like I’ve been saying those two sentences over and over again but it’s true!!

Click. Type in Sweets Indeed. Vote. Share. Every single vote counts!!

Now, I’d like to share a bit of what we would do if awarded this grant.

I am blessed to have grown up in a creative environment where both my parents encouraged me to dream big and instilled the confidence that I could do anything I set my mind to. My childhood is full of fun, fond memories, the majority of which are related to special events that encompassed my favorite things. Somehow, my parents always made us feel special and unique amidst generic party themes and lack luster supplies. Oh how the party world has changed!

It was the handcrafted details and customization of each party, each reward, and each summer activity that spurred life long memories. I remember the smell of strawberries and angel food cake (my favorite), the look on my sisters faces when they dug into their duel birthday cakes, and my daughters own birthday parties. Not just birthdays either, my grandparents wedding anniversary, my dads graduation, my wedding day and my sisters graduation party are just a few of the memories I have that stem from custom partyware and delicious treats. Sweets Indeed was born out my desire to help others create the same, sweet memories.

Daddy and I. We LOVE chocolate chip cookies, hostess cupcakes, and donuts.

My adorable twin sisters and their confetti cakes.

Mom made angel food and strawberry cakes for me almost every year.

Bean and Nana prepping for one of their infamous tea parties. All sugar free!

Bean and her bumble bee birthday cake from last year.


When I officially launched Sweets Indeed in 2009, my hobby had taken on a life of it’s own. When times are tough financially, I think the population looks forward to special occasions even more. It’s a chance to gather with loved ones and forget daily struggles, embracing a new baby bump, a child’s first birthday, college graduation, a wedding, an anniversary, and more. I have seen the “party industry” grow and boom with success as I think many more parents are becoming DIY’ers and those that aren’t still want to make sure that their special event is truly unique to them. There’s a need for customization and room for new, innovative takes on popular themes and fresh color palettes.

This is where our BIG PLANS come in. I receive daily inquiries asking how people around the globe can get their hands on our Circus Party or Nursing Station. YOU want to know how to create Sweets Indeed’s look even if you are unable to hire us directly for catering. YOU want something new, something custom and to feel like your wedding day or your child’s birthday is unique. I do not like to say “no” to anyone. Or, “that isn’t available to the public yet.” I hear your requests and for the past year and a half, I have been working on a 4 part expansion project.

Although I must continue to protect our ideas until they come to fruition, my desire to share is so HUGE and me being a NOW person does not help keep me quiet. That being said, I’d like to share a peek into what our plans are and how YOU can be part of this exciting, sweet journey with me. I’ll be as vague, yet informative as possible. Ha! Is that even possible?

1. The brick and mortar store front:

A one-stop shop where everyone from party/event planners to your next door neighbor can acquire everything they need to create a successful Sweet Station and customize a special event.

I personally visit at least half a dozen different shops when I am creating a Sweet Station and I have yet to find a place where everything is under one roof AND there is the ability to custom create. This sweet shop will go beyond the “by the pound”, tasty candy store/bakery to a full supply store filled with everything from cake stand and candy jar rentals to backdrop, hanging decor and more. A whole section will be dedicated to gift and party favor making where many different packaging/decorating styles with be available for custom creations. Sweets? Oh yes. Bulk, affordable candy and treats in a plethora of colors. Have allergy/health concerns? No problem. We’re dedicating a portion to sugar free, nut free, gluten free, kosher, vegan and beyond. No one is left out!!

I also hope that Sweets Indeed will become a platform for other small business owners to showcase their crafts and confections. Part of what makes Sweets Indeed unique is that we utilize local, “homemade” creations. We strive to find the best chocolatiers, confectioners, pastry chefs and products. Coupled with our in house team, there are no limitations as to what we can offer and YOU could be part of this as well.

2. Online store:

The online store will be an extension of the storefront. All of our favorite party supplies and custom designs will be available nationwide and eventually, internationally. From Sweet Skewers and Table Tutu’s to packaging and decor, it’s all there! The online store will also showcase #3.

3. Custom line:

I’m jumping up and down about this one. I cannot reveal the official name or full details on this project as it is truly one of a kind BUT I will say that we have been developing a solution that will bring Sweets Indeed to YOU. Whether you’re in Southern California, Florida and eventually internationally, our hope is that Sweets Indeed’s custom themes, branded look and beyond will become attainable for anyone. (I know, such a tease and not enough detail. Practice patience with me?)

4. Sweets In Need.

I have known since the day we came up with a name for our business, that some day I hoped to be successful enough to support an ever growing charity portion of that business. Dedicated to giving back and making life sweeter, Sweets In Need will be the outlet for support to some of our favorite non-profit organizations, local community outreach, and individual donations. The sky’s the limit!

Operations Shower Sunshine Safari

Here’s how you can help us attain these goals.

Click. Type in Sweets Indeed. Vote. Share. Every single vote counts!!

I would also LOVE to hear what your sweetest memory is. Please feel free to comment below!

Thank you so much for your continued support and encouragement. Life is sweet, and I truly hope to help make life sweeter for you and yours.

October 21st, 2011

I have found my new favorite shop and I get all giddy just thinking about it! If you haven’t been to InvenTori, you must go. The adorable vintage boutique is located in Sherman Oaks on Ventura Blvd. and is full of everything from cake plates and scented candles, to unique antiques and adorable children’s clothes. I am not even coming close to describing all the treasures you can find. They even have a section for pups! My assistant came home with THE cutest silhouette dog bed during our latest visit. Each time I go in, something new has found it’s place among the favorites.

At the beginning of the month, Intertwined and I had the pleasure of setting up a few tablescapes to bring some Halloween spirit to the store. I am a huge fan of Intertwined. Part of their “about us” section embodies exactly who they are and what I’ve seen them do is truly magical. “We strive to elevate the brilliance of your love through an exquisite event that showcases your style. Let us handle the planning, so you can enjoy the moment you ‘become intertwined.’” How perfect is that? You must check out their portfolio and stay in touch via their blog.

For the tablescapes, the goal was to utilize as much of the items sold in InvenTori as possible, giving shoppers ideas on how they can create their own gorgeous tablescape or Sweet Station. There are so many beautiful pieces to choose from!

Intertwined transformed the antique table into something straight out of a magazine. With place settings, folded napkins decanters, a natural runner and lavender sprigs to personalized menu’s by Cherish Paperie, every detail was well thought out. I definitely want to recreate this look at home. All the plates, goblets, medicine bottles…pretty much everything used in their setting was “picked” from various locations around the shop. It was fun seeing the girls flit about and see how creativity in motion.

I called upon The Polka Dot Pickle to create an adorable fabric pennant banner and some of the paper goods. She also helped with the covered embroidery hoops that we used as decor. I am in LOVE with this new shop and cannot wait until she’s back from her honeymoon to see what’s next. She can sew just about anything, is a crafting queen and is pretty much a creative genius. Aren’t the spiders hanging from the banner just the perfect touch? You can see it happily hanging over our cake from last year’s Love at First Bite dessert station.

For the candy station, we used cake stands, mixing bowls, a vintage scale to display the sweets. We wanted to include some gourmet candy items along with the traditional Halloween favorites. The table is full of everything from pumpkin spice malt balls, candy coated gumdrops and candy corn to sour candies, gummy frogs, pumpkin creme mellows and huckleberry taffy. We also have our Halloween Sweet Skewers in shop! To enjoy, simply ask for a favor box and you will be handed a black cat take away to fill with all the treats you want for only $7.

Now on to the giveaway!! If you have or are planning on stopping by InvenTori, do it before October 31st. Snap a picture of either display (we’d love to see you in front of it) and email it to We’ll post it on our Facebook page and enter you into a drawing to win a dozen of our Holiday Sweet Skewers. We have some fun Hannukah and Christmas ones coming out soon. We will announce the winner on October 31st!

Trick or Treat!!


June 7th, 2011

I am so excited to share this post with you. We were honored to be a sponsor at the first annual Plush show at the Vibiana in Los Angeles this past weekend and it was so much fun! I knew from the first contact with Jina and her team that this was going to be like no other “baby” show. Just the name, Plush-The Posh Little Urbanites Show, says it all. Jina is a mom herself and is very up to date on all the latest trends, best baby gear and fabulous children’s products. Plush showcased the top vendors in the belly, baby and toddler industry and there were a slew of amazing products on hand for guests to purchase at fabulous discounted rates.

We met some amazing vendors, fans, and made lots of new friends. Check out Petit Nest, Project Nursery, Layla Grace, Fresh Chick Design Studio, Little Crown Interiors, Oopsy Daisy, The Pump Station, and the Plush blog for more posts on vendors who were there and photos from the event. I didn’t get a chance to photograph other set-ups but let me tell you, there were some adorable designs out there and some killer products!

We decided to use this opportunity to give a sneak peek into a whole new children’s line that we are launching. We have been working round the clock on our new online store and will be offering lots of Sweets Indeed originals to everyone! This Circus station is the first of what we like to call “Party Stations”. It is a candy buffet station with non-edible treats as well. The perfect balance of sweets and take-home treats.

We worked with a phenomenal illustrator, Sophie Hogarth, who came up with the original Circus characters. These characters and some fabulous fabric patterns became our inspiration. From popcorn boxes, lion tamers taffy, and pinwheel fabric favor boxes to clown noses and funny photo prop pieces, this table was a hit with parent and kids alike!

A special thank you to the following companies for helping to make our table and giveaway’s a success. My absolute favorite candy supplier, provided all the candy for the take-away boxes and table. They are truly your one stop shop for all things sweet and they’ll ship anywhere! Tom Clark Confections donated the delicious gourmet popcorn. You can purchase direct from their site.  Vanilla Bake Shop created the amazing cakes! I am always impressed with how they coordinate with our vision. My fav!

We will be offering complete party packages in our new online store so check back soon! For now, you can purchase individual items through our etsy shop.

We hope you enjoy the show!!

All photography by The Pixel Studio.