Mission: Small Business

Hello my lovely, sweet peeps!

I have some major catching up to do on the blog as I’ve been preoccupied with so many amazing projects. I thought I’d share a little bit of what’s been going on behind-the-scenes at Sweets Indeed. Let me start by expressing my gratitude to all of you who have supported me on this ever changing journey. As you know, I have been asking for votes for this amazing opportunity described below.

Chase  through their Community Giving program and LivingSocial have launched Mission: Small Business. The title gives me goosebumps. Many of you are small business owners and entrepreneurs with brilliant ideas. You know the massive drive and desire that comes alongside and are aware of how difficult it can be sometimes as a small business owner. I personally feel like I have been sitting on a gold mine, waiting to share this sparkling mountain of gems with the world, yet it’s just out of reach. As a small business, I am self funded and lack the bulk investment money needed to expand. Mission: Small Business has given me hope! Chase and Living Social are awarding up to 12 individual small business grants of $250,000 to 12 different small businesses. WOW! For every person that votes, they add $5 to the grant pool and that’s where you come in!

Until June 25th, you can follow this link and log in using Facebook. Simply type in Sweets Indeed (we are located in Glendora, California) and click “vote“. It’s SO EASY!! We have to obtain a minimum of 250 votes in order for our application to be accepted. YOU make this possible. Many of you have already voted and shared our mission to your friends. I cannot even begin to express my gratitude. I see each and every one of you and am so, so appreciative. I feel like I’ve been saying those two sentences over and over again but it’s true!!

Click. Type in Sweets Indeed. Vote. Share. Every single vote counts!!

Now, I’d like to share a bit of what we would do if awarded this grant.

I am blessed to have grown up in a creative environment where both my parents encouraged me to dream big and instilled the confidence that I could do anything I set my mind to. My childhood is full of fun, fond memories, the majority of which are related to special events that encompassed my favorite things. Somehow, my parents always made us feel special and unique amidst generic party themes and lack luster supplies. Oh how the party world has changed!

It was the handcrafted details and customization of each party, each reward, and each summer activity that spurred life long memories. I remember the smell of strawberries and angel food cake (my favorite), the look on my sisters faces when they dug into their duel birthday cakes, and my daughters own birthday parties. Not just birthdays either, my grandparents wedding anniversary, my dads graduation, my wedding day and my sisters graduation party are just a few of the memories I have that stem from custom partyware and delicious treats. Sweets Indeed was born out my desire to help others create the same, sweet memories.

Daddy and I. We LOVE chocolate chip cookies, hostess cupcakes, and donuts.

My adorable twin sisters and their confetti cakes.

Mom made angel food and strawberry cakes for me almost every year.

Bean and Nana prepping for one of their infamous tea parties. All sugar free!

Bean and her bumble bee birthday cake from last year.


When I officially launched Sweets Indeed in 2009, my hobby had taken on a life of it’s own. When times are tough financially, I think the population looks forward to special occasions even more. It’s a chance to gather with loved ones and forget daily struggles, embracing a new baby bump, a child’s first birthday, college graduation, a wedding, an anniversary, and more. I have seen the “party industry” grow and boom with success as I think many more parents are becoming DIY’ers and those that aren’t still want to make sure that their special event is truly unique to them. There’s a need for customization and room for new, innovative takes on popular themes and fresh color palettes.

This is where our BIG PLANS come in. I receive daily inquiries asking how people around the globe can get their hands on our Circus Party or Nursing Station. YOU want to know how to create Sweets Indeed’s look even if you are unable to hire us directly for catering. YOU want something new, something custom and to feel like your wedding day or your child’s birthday is unique. I do not like to say “no” to anyone. Or, “that isn’t available to the public yet.” I hear your requests and for the past year and a half, I have been working on a 4 part expansion project.

Although I must continue to protect our ideas until they come to fruition, my desire to share is so HUGE and me being a NOW person does not help keep me quiet. That being said, I’d like to share a peek into what our plans are and how YOU can be part of this exciting, sweet journey with me. I’ll be as vague, yet informative as possible. Ha! Is that even possible?

1. The brick and mortar store front:

A one-stop shop where everyone from party/event planners to your next door neighbor can acquire everything they need to create a successful Sweet Station and customize a special event.

I personally visit at least half a dozen different shops when I am creating a Sweet Station and I have yet to find a place where everything is under one roof AND there is the ability to custom create. This sweet shop will go beyond the “by the pound”, tasty candy store/bakery to a full supply store filled with everything from cake stand and candy jar rentals to backdrop, hanging decor and more. A whole section will be dedicated to gift and party favor making where many different packaging/decorating styles with be available for custom creations. Sweets? Oh yes. Bulk, affordable candy and treats in a plethora of colors. Have allergy/health concerns? No problem. We’re dedicating a portion to sugar free, nut free, gluten free, kosher, vegan and beyond. No one is left out!!

I also hope that Sweets Indeed will become a platform for other small business owners to showcase their crafts and confections. Part of what makes Sweets Indeed unique is that we utilize local, “homemade” creations. We strive to find the best chocolatiers, confectioners, pastry chefs and products. Coupled with our in house team, there are no limitations as to what we can offer and YOU could be part of this as well.

2. Online store:

The online store will be an extension of the storefront. All of our favorite party supplies and custom designs will be available nationwide and eventually, internationally. From Sweet Skewers and Table Tutu’s to packaging and decor, it’s all there! The online store will also showcase #3.

3. Custom line:

I’m jumping up and down about this one. I cannot reveal the official name or full details on this project as it is truly one of a kind BUT I will say that we have been developing a solution that will bring Sweets Indeed to YOU. Whether you’re in Southern California, Florida and eventually internationally, our hope is that Sweets Indeed’s custom themes, branded look and beyond will become attainable for anyone. (I know, such a tease and not enough detail. Practice patience with me?)

4. Sweets In Need.

I have known since the day we came up with a name for our business, that some day I hoped to be successful enough to support an ever growing charity portion of that business. Dedicated to giving back and making life sweeter, Sweets In Need will be the outlet for support to some of our favorite non-profit organizations, local community outreach, and individual donations. The sky’s the limit!

Operations Shower Sunshine Safari

Here’s how you can help us attain these goals.

Click. Type in Sweets Indeed. Vote. Share. Every single vote counts!!

I would also LOVE to hear what your sweetest memory is. Please feel free to comment below!

Thank you so much for your continued support and encouragement. Life is sweet, and I truly hope to help make life sweeter for you and yours.

2 thoughts on “Mission: Small Business”

  1. I absolutely admire you! I was considering applying for this grant myself a few days ago and came across your blog today. I just started my business in February and am looking forward to doing the things that you have in place/are implementing :) I just wanted to say best of luck with the contest and business and hope that we can stay in communication…you have my vote!

  2. Thank you so much, KC! You have made my day and I am so appreciative of your kind words and encouragement. Best of luck to you as well!

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